Primacy Food Village is an award winning, family run farm shop. The various family members work together to oversee that the quality of the products supplied is second to none and are always on the look out for new local products.
We won the award at the recent Neighbourhood Retailer Awards. These awards are N.Irelands longest running and most established trade awards specifically aimed at recognising the crème de la crème of the independent retail industry.
The award was based on the experience of mystery shoppers who commented on the “spotlessly clean” premises both inside and out and the “cheerful and welcoming staff”. The shoppers mentioned the exceptional level of customer service which was friendly and professional. The shoppers also praised the shop for its “excellent range of butchery products”.
Locally Produced Beef
Local doesn’t get much more local than providing the majority of beef sold in our shop from our own farm on the Craigantlet Hills, Newtownards. George Bowman raises a fine herd of grass fed cattle based on many years experience of selecting and rearing beef cattle. Any beef not supplied from our own farm comes from other local farmers who produce beef of equal quality.
Once the beef arrives at the shop it is matured for a minimum of 30 days to maximize tenderness. The breeds we use are Charolais, Limousin and Semmental, specially selected for their tender beef texture and covering of fat which provides extra succulence and taste.
Carefully reared Lamb
The majority of the lamb we sell is also reared at the family farm or by other local farmers and animal welfare is a priority. We choose the Texel and Suffolk cross breeds to ensure flavour. We are sometimes asked for mutton or New Zealand lamb and our answer is “Why buy either when we have the best lamb in the world on our doorstop!” This also helps in reducing the carbon footprint and air miles of the products we stock.
Turkeys
Turkeys are also hand reared at the family farm for the Christmas season. We rear breeds specially selected for the succulence and taste of their meat, such breeds as Plumpies & Roly Polys. We also stock a more specialised breed known as a bronze turkey (it actually has black feathers) offering even greater taste & tenderness.
Poultry
We source all our fresh chicken products from Rockvale Poultry, Richill. All their chicken is sourced from their own Contracted Growing Farms, these are small farms with a maximum of 2 houses ensuring good supervision.
Pork
We buy all our pork & bacon products from F.C Robinson, Ballyclare and J.H Givan, Belfast who are both members of the Pork & Bacon Forum. These local suppliers provide us with a guarantee that the products they supply are from Northern Ireland and of the finest quality.
